The hottest renewable packaging has given birth to

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Renewable packaging has given birth to a market of 100 billion yuan, and foreign enterprises are competing for gold. China's renewable packaging field has entered the vision of investors

a PE person told the author that the main area of vc/pe investment in 2013 was still interconnection, but the potential of the field of new materials should not be underestimated. The demand of FMCG for packaging reform has brought huge business opportunities to the renewable packaging market. In the past, there were many gaps in technology and investment in this field, which is exactly a good time for PE to enter

according to his disclosure, he is currently in contact with two companies with renewable packaging technology, and companies such as CDH, the PE boss, are also targeting this field. According to the prediction of the global industry analysis company, the demand of the global renewable flexible packaging market will reach 18.78 million tons in 2015, and a market worth 70billion US dollars (about 420billion yuan) will be formed at that time

foreign capital layout

more and more enterprises also smell the business opportunities in this industry

recently, Stora Enso group, the world's leading forest paper enterprise, announced that its pulp and paperboard integration project in Guangxi has been approved by the national development and Reform Commission. This project is an industrial investment project with a total amount of 1.6 billion euros, which is the largest single investment of Nordic enterprises overseas so far

this is considered to be one of Stora Enso's major actions to achieve strategic transformation, that is, from a European pulp and paper production company to a global renewable materials company

it is reported that Stora Enso's printing media market in Europe has shrunk by more than 20% since 2008, so the group has adopted a series of structural coating (or composite) diaphragms, which is the focus of diaphragm utilization and development today. Stora Enso invested 0.7% of the company's revenue (EUR 81million) in research and development in 2012, and adjusted its business division in 2013, focusing on renewable packaging and biomass materials

with the continuous change of consumption awareness and the improvement of economic structure demand, renewable and green packaging has become the future development direction. It is worth noting that recently, new products launched by Samsung, Xiaomi and other brands have adopted environmentally friendly and renewable material packaging boxes. At present, more than half of Dell's packaging has adopted renewable materials, and Dell announced that it will establish a completely zero waste packaging process

investing in establishing a civilian cardboard factory in China supports our transformation strategy. Song Wangqiu, President of Stora Enso group in China, said that the Guangxi project plans to produce fiber-based packaging paperboard, including liquid packaging paperboard, food packaging paperboard and other civil consumer goods packaging paperboard, which is planned to be put into operation in early 2016. The capital expenditure in the first phase is expected to be about 760million euros, of which 590million euros will be used for industrial project investment and 170million euros will be used for raw material forest base business

in its view, in the future, the demand for fiber-based civilian paperboard is growing strongly in Asia, while in China, high-quality market segmentation is needed, and packaging products with renewable materials as raw materials still have a lot of room for development

in the next ten years, the demand for such products in the Chinese market is expected to increase by 10% per year. Song Wangqiu said that Stora Enso's strategy is to invest and set up factories in China, take key industries such as liquid food and consumer electronics as a breakthrough, and provide products and services by extending the upstream and downstream industrial chain of renewable packaging

rising market demand

there is no doubt that renewable materials have become a highlight in the field of product packaging. We see the huge growth potential of the Chinese market, and foreign giants are rapidly penetrating the market through various ways

in the growth market, specific packaging segments will increase at a rate of 15% to 20% per year. Then let's talk about how to keep the ceramic zigzag testing machine clean. By 2020, 1.5 billion new consumers will be added in the world, and the demand for consumer packaging products is also rising day by day. Songwangqiu analysis

it is understood that Stora Enso acquired Zhengyuan international packaging group, a private packaging enterprise located in Qian'an, Hebei Province, in 2011 to provide micro corrugated packaging boxes for consumer electronics. The huge investment in Guangxi Beihai Forest Pulp paper integration project shows the favor of foreign giants for China's packaging market

Tetra Pak is also making efforts in this market, and added a biomass plastic procurement plan in 2013. It is planned to use biomass low-density polyethylene to produce Tetra Pak packaging from 2014, when the proportion of renewable resources in packaging raw materials will be as high as 82%

a study from frost Sullivan. The production report of Tyvek 40L this time from American factories indicates that more and more enterprises have also joined the team of wind and sand prevention. With the application of technology, a research report from frost Sullivan points out that with the development of application technology, the reduction of technology cost and the improvement of customer awareness, the bio renewable material market in the Asia Pacific region is expected to continue to grow at a rate of more than 19% per year, Bio renewable materials are expected to replace general plastics in many packaging applications, ushering in double growth opportunities

according to insiders, Coca Cola is currently in contact with different upstream enterprises to promote the technology research and development application of PET bottles made from renewable plants worldwide. Coca Cola had previously proposed that by 2020, all its PET plastic bottle beverages in the world would be packaged in plant friendly bottles

insiders believe that the attention of this beverage manufacturer with an annual output of hundreds of billions to the packaging application of renewable materials will undoubtedly form a huge market demand

in this regard, Wu Guifang, senior R & D Manager of biomass energy in Novozymes Asia, said that it is a very meaningful direction to produce chemicals from biomass materials such as cellulose, so as to realize the replacement of petroleum based chemicals. Since 2009, Novozymes has cooperated with Braskem, the largest petrochemical company in Brazil, in the research and development of bioplastics bottle raw materials, and plans to make the technology practical by the end of 2014

at the same time, production enterprises including Taiwan's Far East Group, Italy's mg group and Changchun Dacheng Group have increased R & D investment in this technology field

difficulties in technology and cost remain to be solved

however, the current renewable packaging market is not as good as it looks

take milk and beverages as an example, the filling production line of liquid food runs very fast and has strict requirements on the printing, sealing, folding and molding of packaging materials. In the whole production process, there should be no mistakes in renewable packaging materials

this requires enterprises to invest a lot of R & D efforts and constantly pursue innovation and improvement in production quality and manufacturing process. At present, Stora Enso is developing microfibril cellulose, which can reduce the weight of packaging, and can be used for products other than packaging, such as sporting goods, yacht shell, etc. However, such research and development usually takes 10 years. Song Wangqiu believes that Stora Enso has 1100 patents worldwide, precisely because it focuses on areas with relatively high requirements for product technology and quality

in terms of making pet plastic materials from renewable raw materials, there are also dual challenges in technology and cost. As the technology is still in the research and development demonstration stage and lacks the experience of continuous and successful operation of factories with large-scale capacity, it is still unknown whether this technology can compete with the traditional petrochemical path in terms of economy

unless downstream manufacturers like coca cola are willing to provide a premium for such products, for manufacturers, such products cannot be compared with traditional petrochemical path products in terms of cost, and it is difficult to have large-scale capital investment. Said the above insiders

according to xiongxiaokun, a researcher in light industry of CIC consultant, renewable materials have a very large application market in the packaging industry. The cost of raw materials is low and environmental protection, which is consistent with the current economic development trend. At present, renewable materials have been widely used in Japan, the United States and other countries, and the prospect is bright. However, compared with the enthusiasm of overseas enterprises, Chinese enterprises are still slightly behind in renewable packaging

it is reported that at present, China's renewable material packaging is in its infancy, and mainstream investors have not focused on this field. The amount of funds in the industry is small, the R & D scale invested by packaging enterprises is small, and there is no major breakthrough in technology and products

in terms of renewable resource packaging technology, Europe, America, Japan and South Korea have been far ahead. For example, Tetra Pak's hydraulic pulping, aluminum-plastic separation and other technologies are worthy of reference for relevant enterprises in China. Xiongxiaokun pointed out. At the same time, renewable materials are still facing many problems, such as chaotic recycling and production standards, low technical level, relatively single industrial chain, etc

the large-scale application of renewable packaging also needs to improve relevant policies. At present, recycling and resource regeneration are the most difficult problems to be overcome in the renewable resource packaging industry. Xiongxiaokun said so

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